Hesitation costs you deals.
In under a second, your rep has the right line for the buyer in front of them. Fivep writes it live, guided by your playbook and sharpened by every call.
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Your messaging doesn’t fail in the deck. It fails in the silence.
You spent weeks on the messaging. The battlecards are sharp. The talk tracks are right.
Then a buyer leans into the camera and says, “Your competitor is 30% cheaper.”
Your rep has about three seconds. They blink, glance at another tab and reach for a discount nobody asked for.
The answer existed. It was on page 14 of a PDF nobody opens on a live call. It just didn’t arrive in time.
The tools you have show up too late.
Call recorders tell you why the deal died. Days later, when nothing can save it.
Note-taking copilots show up during the call, with a wall of text. Nobody can read three bullet points and hold eye contact.
What your rep needs is one sentence. Now.
fivep.
14:28
Fivep is listening
Objection: competitor
Written live · guided by your Enterprise playbook
What your rep sees, beside the Google Meet call.
In the moment: one line your rep can say out loud.
Fivep follows the call in Chrome or Edge and keeps the next line ready. When an objection lands, it writes one line your rep can say in their own voice, shaped by the buyer’s words, your strategy and what it knows about the deal. A short bridge, then the point.
Your rep says it in their own voice. If they go another way, Fivep follows their lead. No bot joins the call. Nobody but your rep sees it.
And it doesn’t stop at the call. Before, your rep can ask “What’s the play for this account?” After, Fivep drafts the proposal from everything that was said.
You’re probably wondering what happens to your call audio.
Nothing. It’s processed in memory and dropped when the call ends. No recordings. No transcripts on disk.
Fivep runs on Google Cloud in the EU, locked there by policy. So when you sell to banks and healthcare providers, the security review gets a short, boring answer. That’s the one you want.
Selling into FinTech or Healthcare in Europe?
I’m picking the first 25 teams to try Fivep. Leave your details and I’ll be in touch.
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If you own the playbook, you finally get proof.
Every time a buyer pushes back on a claim, Fivep notes it. You see which lines land and which ones break, while the quarter can still be saved.
Fix a talk track on Monday morning. Your whole team has the new line on screen by the afternoon.
Example view · Claim friction
Bar = share of calls with pushback
High friction
“Live in a week”: technical buyers ask for proof of a security review. Talk track updated 2 days ago.
Some friction
“Pay for minutes, not seats”: finance asks what happens to unused minutes. Line added to the talk track.
Working
“Your call audio is never stored”: lands well when the data protection officer is in the room.
What the playbook owner sees: which claims meet pushback, and how often.
Pay for minutes, not seats.
Your whole revenue team gets in: reps, sales engineers, product marketing. You buy one monthly pool of call minutes to share. Prep and proposals are free. Cancel whenever you like.
If Fivep stops helping your reps close, fire me.
Straight answers.
We already use Gong. Keep it. Gong tells you what happened. Fivep helps while it’s happening. They work side by side.
Which calls does it work with? Google Meet in Chrome or Edge first. Microsoft Teams on the web next.
How fast is it? Under a second is the target. I’ll publish the measured number from the pilot.
A note from Arjan
For 20 years I wrote the playbooks, at Twilio, Forcepoint, Veritas and Verizon. Then I watched reps freeze on the calls that mattered.
Fivep is the tool I wish they’d had. If that sounds like your team, I’d love to hear from you.
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